| McCormick & Co.: Deploying Artificial Intelligence in New Product Development (Simplified Chinese version) |
| 作者姓名：Darren Meister; R. Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：W28193 |
| 出版日期：2022/03/31 | 內容長度：10 頁 |
In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial .....more
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| DBS Bank Ltd.: How to Accelerate Digitalization (Simplified Chinese version) |
| 作者姓名：Ning Su; R. Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：W28373 |
| 出版日期：2022/03/29 | 內容長度：10 頁 |
In June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 global .....more
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| BYKlyn: Pivoting during the COVID-19 Pandemic |
| 作者姓名：Andreas Schotter; R. Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：W26071 |
| 出版日期：2021/12/07 | 內容長度：10 頁 |
In early June 2020, the owner of BYKlyn, an exercise bike fitness studio in New York, was considering her response to the business disruption that the outbreak of the COVID-19 pandemic had caused the health and fitness industry. BYKlyn had recorded consistent annual growth since its launch in 2014. The fitness studio owner had been confirming her business expansion plans by moving into a larger space in the city when the pandemic struck in early 2019. .....more
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| BYKlyn: Pivoting during the COVID-19 Pandemic - Teaching Note |
| 作者姓名：Andreas Schotter; R. Chandrasekhar; |
| 商品類型： | 商品編號：W26072 |
| 出版日期：2021/12/07 | 內容長度：9 頁 |
Teaching note for product W26071.
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| Cheekbone Beauty - Building an Indigenous Growth Venture |
| 作者姓名：Simon Parker; R. Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：W25813 |
| 出版日期：2021/10/28 | 內容長度：10 頁 |
The founder of Cheekbone Beauty, an Indigenous enterprise in the Niagara Region of Ontario, was driven by the goal of becoming “the first Indigenous woman to create a unicorn beauty brand from Canada.” In early 2021, she was seeking resolution to an ongoing entrepreneurial dilemma: How should she identify the fledgling company’s unique strengths and build them into sustainable competitive advantages?
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| DBS Bank Ltd.: How to Accelerate Digitalization |
| 作者姓名：Ning Su; R. Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：W25312 |
| 出版日期：2021/08/27 | 內容長度：11 頁 |
In June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 global .....more
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